I conducted a survey to help me establish what my target audience are looking for in a magazine. The majority of the people I asked were females aged 16-20, which is my main target audience, and therefore means that the results of this survey are key in what will be most effective for my magazine.
50% of the people I asked said that they never bought music magazines, while 20% said that they buy them monthly, connoting that a weekly or fort-nightly magazine wouldn't be bought regularly.
More than half (51.1%) of the people I asked said that they would spend £2.00 on a music magazine, so my magazine will be a monthly magazine that costs £2 to read, as this is what the majority of my target audience will be willing to pay.
When asked about what 3 colours would attract them to a magazine cover, the majority picked red, white and black, which is the colour scheme of music magazines such as Q and NME, which my magazine is going to be based on, so these colours would be most effective throughout my magazine as a house style.
91.11% said that they do listen to indie music, and the most popular genres and decades are indie rock and the 1990s, which I will take into account when creating my cover lines and contents page.
When asked which cover attracted them most, the majority of the people I asked either said Q or NME, which featured an overall colour scheme of red, white and black, and a mid-shot of a band or singer. I will replicate this style of cover for my own magazine, as they've proven to be the most eye-catching.
Finally, I asked what else they would like to see in the magazine. 70.45% said that they would like to see film reviews, however I'm going to challenge this and instead have fashion. I'm doing this because I want my magazine to mostly appeal to teenage females of an upper class, and fashion is a very effective way to do this.
No comments:
Post a Comment